By Marygail Lakner
Starting last Monday, the Dallas Museum of Art thanked the general public for its long-term support by no longer charging an admission fee.
According to the DMA’s website: “Beginning with a return to free general admission for everyone … the Museum will also offer a new approach to membership and philanthropy called DMA Friends & Partners that will change the conversation in museums about what it means to ‘belong.’” The DMA Friends program will be a free program to anyone who wishes to join. By being a DMA Friend, visitors can earn points for special offers both at the museum and online. Friends will also enjoy increased access to programs within the museum.
Through these changes, the DMA hopes to strengthen the connections between the museum and its visitors and to expand the patron base.
There are still membership programs that include donations, such as the DMA Partners Program, which was established for those who wish to take their involvement in the museum a little further.
Free admission and the DMA Friends program began on Martin Luther King, Jr. Day, Jan. 21. For more information, please visit http://www.dallasmuseumofart. org/.